| Keywords = Brand | ||
| Number of Proceedings: 4 | ||
| 1 | Designing the Model of Brand Globalization of the Iranian Football Pro-League | |
| Sajad Soroush*; نصراله سجادی; Ebrahim Alidoust; Mehrzad Hamidi; Nasrolah Sajjadi | ||
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| 2 | Investigating the Effectiveness of Sensory Marketing Training on Buying Customers of Sports Brands | |
| arash zarei*; sardar mohammadi; sardar mohamadi | ||
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| 3 | Investigating the Effectiveness of Sensory Marketing Training on Customer Loyalty of Sports Brands | |
| arash zarei*; sardar mohammadi; sardar mohamadi | ||
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| 4 | Impact of kit and economic sponsorship of football teams on their corporate value in the stock market | |
| Saeid Ahmadi Bonabi; vajiheh javani* | ||
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