|Collaboration of Iris Cordoba – General Manager of the Global Sports Innovation Center Powered by Microsoft - with ICSSRI 2020 Virtual Experience as Keynote Speaker|
Iris Cordoba is the general manager of the global sports innovation center powered by Microsoft. Iris has developed her professional career linked to enterprise development and the support of SMEs from the public and private side, with special focus on culture sector, Spanish language-related economy, entertainment and sports industry, both in Latam and in Spain. Specializing in project management, networking creation and business development. Since the beginning of 2015, she has launched the Global Sports Innovation Center promoted by Microsoft, a collaborative initiative between the public, private and academic sectors, which aims to promote innovation in the sports industry, creating an ecosystem composed by nearly 200 companies and institutions that generate synergies and value projects in the sector. She actively participate as a lecturer in sports and technology related events at national and international level, and in 2016 and 2018 she was recognized as one of the most influential women in the sports industry according to the annual ranking published by Meta Deporte magazine. Likewise, in 2018 she was recognized as Top 100 of the women leaders ranking published by Mujeres& Cia. Committed to the role of women executives in sports, she participates in different forums that give visibility to women in sports as well as promoting the inclusion of women in STEM careers with an early promotion in education.
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