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the analysis of the media distribution status of the selected Olympics

Poster Presentation
Paper ID : 1861-12THCONG (R1)
Authors
1Master of Sports Management, Islamic Azad University, Central Tehran Branch
2Professor of Sports Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran
3Associate Professor of Sports Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran
Abstract
The Olympic broadcasting partnership has provided a secure financial base for the Olympic movement and has helped ensure the future of the Olympic Games. The Olympic broadcasting partnership has been the Olympic movement's largest source of revenue for more than three decades. Television is the engine that has greatly accelerated the growth of the Olympic movement. For this reason, the IOC has adopted a television policy through which it can show the maximum number of games for free to the maximum audience.The aim of the study was to investigate the analysis of the media distribution status of the selected Olympics. The research method of the present research is applied in terms of the type of descriptive-library research data collection. The research environment was descriptive and the research strategy was descriptive and finally the path of research was content analysis. The statistical population of the present study reports the media broadcasts of the Olympic Games (200 Athens, 2008 Beijing, 2012 London and 2016 Rio) in the International Olympic Committee (IOC), the National Olympic Committees (NOC) and the Olympic Games Organizing Committees (OCOGs) Was. The statistical sample was equal to the statistical population by the whole method. Regarding the collection of data after the approval of the research title and research related to the required information related to the media broadcast of selected Olympics from the site www.olympic.org, the National Olympic Committees (NOC) and the Organizing Committees of the Olympic Games (OCOGs) received. The required information from the downloaded files was then examined using the coded sheet. Revenues from television broadcasts have also increased since the Olympics, and today, television rights to games have become the most important and alternative source of Olympic revenue, and their role is much more important and vital.
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