Presenting A Model for Explaining the Barriers and Drivers of Industrialization of Iranian Sports

Poster Presentation
Paper ID : 1793-12THCONG
Oral / Poster Presentation File: 1793-12THCONG.jpg  1793-12THCONG.jpg 
1Assistant Professor of Sport Management, Sport Sciences Research Institute
2Ph.D. Student of Sport Management, University of Tehran, Tehran, Iran
Understanding the sports industry in Iran provides an analytical basis for further study of economic and structural issues in sports management. Due to the lack of transparency and unavailability or incompleteness of data, analyzing information in this area is often difficult, because the entanglement of sports supporters, industrial producers of goods and services with the main owners of sports is a technical and specialized matter that policy-making, organization and interpretation of such an atmosphere requires a sovereign will.

The purpose of this study is to present a model for explaining the barriers and drivers of industrialization of Iranian sports. Researchers specifically sought to identify and prioritize the barriers and positive effects of sport industrialization in Iran, which were explained in the form of a two-factor model.

The present study was conducted with an analytical-inductive approach and a mixed method in terms of applied purpose. In the qualitative part of the research, the case study method was used. In the quantitative part, Analytical Hierarchy process (AHP) and the analysis of interactions in determining the main variables and trend (Mic Mac) was applied. The study population consisted of all managers of the two Ministries of Sports and Youth and the Ministry of Industry, Mines and Trade and all producers of sports goods. The sample was also purposefully selected.

The model derived from this study had two main parts. The first part includes the barriers to the industrialization of sport and the second part includes the positive effects of sports industrialization in Iran. Structural, legal, political and managerial barriers and economic, structural and social drivers were identified as the main indicators and their components were prioritized in each section.

This study proposes a paradigm shift for structure of the country's sports economy and according to the atmosphere of the sports industry. When accurate statistics and information on industrial classification in sport can be combined with the internal environment of sport, a new ecosystem of sport will be formed, which can be called the sports industry.