Poster Presentation

Paper ID : 1626-12THCONG

¹Department of Physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran

²Department of physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran

Women's sports, both amateur and professional, have existed throughout the world in all varieties of sports. Although the level of participation and performance still varies greatly by country and by sport, women's sports are generally accepted throughout the world today. The purpose of this study was assessment of women's Futsal Marketing Status in Golestan Province. The present study takes a descriptive, correlative and field approach. The statistical population consisted of managers, coaches and athletes of 20 women's futsal clubs in Golestan province (n = 660). The participants of the study were 289 people who were selected from among the population based on random sampling. To gather the data we used researcher-made questionnaire which was submitted to teachers and sports management professors to confirm the content validity. The tool reliability was gained through the Cronbach's alpha 0.84. To analyze the data, descriptive and inferential statistical methods were used. The results showed that status of the product is appropriate but status of the pricing, place and promotion was not appropriate among the women's futsal marketing dimensions in Golestan province. The results showed that there was no difference between managers, coaches and athletes' view of marketing mix. The overall conclusion of the study shows that in order to boost the women's futsal league in the province we have to pay attention to the marketing elements in this industry. It can help to creation of a stable income, generate employment in the clubs, enhance customer satisfaction and improve society's attitude to the women's futsal clubs.

Marketing, Product, Price, Place, Promotion, Women'; s Futsal

Sport management