Content Analysing of Advertisements Broadcasting in Radio and Television with Emphasize on Sport Subjects

Poster Presentation
Paper ID : 1567-12THCONG
1Qazvin Alborz Nonprofit University
2Assistant Professor of Sport Management, Sport Science Research Institute
3Associate Professor, Sport Management, Payam-e-Noor University of Tehran.
Research method applied in this survey was descriptive and from the view of execution it was based on analysing the content and from collecting view point it was based on documents.
Sampling method using in this research is based on analysing the evidence the way that researcher studied all the archives of Radio Sport and Sport channel for 35 days and the sampling method applied in this survey is according to other methods of content analysing in which all samples are fully studied by researcher.
Measurement tools has been taken from coded papers.
The findings showed that participatory advertisements in radio with 73/9 and in television with 37/9, the subtitled advertisements has the most abundance and the content of advertisements for professional and money generator sport advertisement was with the abundance of 73/2 in radio and 77/2 in television . 70/3 percent of radio advertisements and 62/2 percent of television advertisement has been about football.
Finding showed that most of radio advertisements have been broadcast between 14:00 to 22:00 p.m. with 52/2 percent and this feature for television was 39/3 percent broadcast between 6:00 to 14:00 and of radio advertisements emphasized on male character and the content of television advertisements with 84/5 emphasized on that.Finding showed that there is a difference between radio and television advertisements in a way that 35 %( 36) of radio advertisements and 64% (29 out of 45) of television advertisements have been participatory.
What is suggested in this research is the development of all the different sports in the national media and it is suggested that a comparative study of content analysis studies of television and radio commercial messages be conducted at different time intervals and that the advertising process be studied for the purposes of advertising.